GUI
Making 3D as easy as 2D
GUI gives its users a new way to make 3D art and designs. Long gone are the days of hundreds of hours of learning and research to create a simple 3D asset. The app is built to be accessible and so that everyone can pick it up, even if they have no prior experience in the 3D design field.
Client
GUI
Deliberables
Logo Branding assets Promotional material Dashboard design Landing page design
Year
2024
Role
Lead Product Designer
The idea
3D design, modeling and sculpturing is a field with incredibly high output quality - everything can be designed in 3D and, when in the right hands, it can look spectacular. However, it also has a really steep learning curve. That's where GUI differs from all other solutions - it's easy to pick up, and easy to master.
Trends
When conducting a research among 100 graphic designers, we got pretty conclusive answers. A vast majority of the surveyed agreed that 3D design, as well as 3D software, is the hardest to pick up as a skill, let alone master. This showed us that there is an opportunity to introduce a product that makes 3D accessible to everyone, even to designers at the beginner level. It turns out there is a significant market gap in 3D software that teaches the user not only what all the buttons do, but also how to create effective and mesmerizing projects and assets.
Performance
The freedom of creation shouldn't be locked behind a paywall, steep learning curve or even gatekeeping. GUI gives its users the ability to create masterpieces everywhere, and from every machine. The GPU-accelerated engine gets the most power out of modern and even not-so-modern graphics cards, giving the user real-time feedback as they sculpt, model and render.
Teamwork
With GUI you can break down the barriers of traditional 3D workflows and work as a team on a project. Watch as you and your team members all pick up one piece of the 3D puzzle to make an amazing project. See changes happen instantly across all devices, undo precisely one person's changes if something went wrong, and never worry about version conflicts again. Since your projects are stored in the cloud, they'll always be accessible to you and your team, even if you're working from your laptop on the go.
